Independent Marketing Measurement

Marketing without measurement
is just spending.

Yardesta helps brands and agencies understand whether their marketing is actually working — and builds the infrastructure to prove it.

The work

Four ways to engage, matched to where you are and what you need.

Retainer

Fractional Analytics Leadership

Senior analytics leadership without the full-time hire. Audits, dashboards, reporting, and team enablement — embedded in your business on an ongoing basis.

From $5,000/mo
Project

Measurement Framework

A fixed-scope engagement that connects your marketing activity to business outcomes. KPI definition, measurement plan, data dictionary, and a clear path forward.

From $8,000
Retainer

Agency Analytics Partner

White-label measurement depth for agencies without in-house analytics capability. Strategy, reporting, and client-ready deliverables under your brand.

From $4,000/mo
Project

Marketing Mix Modeling

Econometric modeling that tells you which channels are truly driving revenue. Built for brands with meaningful media investment who need to allocate it smarter.

From $20,000

Built different

Most analytics consultants do strategy or execution. We do both — and we've done it at every level.

01

Senior-level thinking, no junior handoff

Every engagement is led by a practitioner with 10+ years across brand, agency, and consulting. You get the senior brain on your problem — not a deck from a coordinator.

02

Platform agnostic, outcome obsessed

GA4, Adobe Analytics, Mixpanel, custom data stacks — we work in your environment. The goal is always the same: clarity on what's driving results.

03

Agency-side and brand-side credibility

We've sat on both sides of the table — as the agency delivering measurement strategy and as the brand holding agencies accountable to results.

04

Independent. No platform bias.

We don't sell software. We don't have preferred vendors. Our only interest is giving you an accurate picture of your marketing performance.

Let's talk measurement.

Tell us where you are and what's not working. We'll tell you honestly whether we can help — and how.

Prefer email? hello@yardesta.com

We respond within one business day.